Gevaert once was at rank 3 in world scale...
Originally Posted by osprey48
-) the Gevaert company was founded in 1894 in Antwerp (Belgium)
-) in 1964 Gevaert and the West-German Agfa (a company of similar kind and and size) merged to form the 2nd but largest photographic materials manufacturer in the western world. Only by that they could successfully compete with marketleader Kodak.
-) that transnational merger was very extraordinary in Europe's history. Both holding companies, Gevaert and the german Bayer concern, each founded a new company (Gevaert-Agfa and Agfa-Gevaert resp.)
Both new companies remained legally entities, but by exchanging both entities' shares and by leading both by practically the same board of directors both entities worked as one.
-) in spite of the merger, the adjustment of the product lines and the new brandname "Agfa-Gevaert", for some product ranges the Gevaert name remained as brand- or trade-name up into the 90's.
-) during the silver crisis of 1980 Gevaert could not langer bear the stress by the silver price tenfolding within months, and Bayer with their much larger reserves paid out Gevaert to keep the company alive. Agfa-Gevaert from then on was a sole German company.
-) in 1998 Bayer restructured its businesses and wanted to get rid off the photographic business. Agfa-Gevaert was turned into a Belgian company, on public shares.
-) in 2004 Agfa-Gevaert sold off its consumer branch to a German investor, after which within months that part mysteriously went into bancruptsy and was dissolved.
For the remaining, huge, Agfa-Gevaert company see here: www.agfa.com
-) the founder, Lieven Gevaert,
was in contrast to the investors of the older Agfa company a hands-on entrepeneur. He started business in his mother's workshop. In this he resembles George Eastman (Kodak). But in contrast to Eastman he was not only a benevolent person but moreover politically active. Behind the scenes he strived on the socio-economic field for the emancipation of Flanders. He can be considered a very important person for the Flemish history.
Last edited by AgX; 01-10-2013 at 09:44 PM. Click to view previous post history.