I don't find it cold at all. It's a bit too contrasty and a bit too saturated, unlike Velvia which is WAY too contrasty and WAY too saturated, to be ideal overall in my view, but it's a good film and does look nice for many subjects. This refers to the 100. I find the 400 a very different animal and actually prefer the more muted saturation. Well it's not "muted" really but it's less saturated than the 100. I just don't care for the grain of the 400 which, while not too bad for a 400 speed slide film, is still considerably and noticeably more than the 100.