When you consider that IP is trying to replicate the Polaroid integral film experience but with different, less toxic (and often less effective) chemicals, they're doing pretty well. I only wish the price point were lower.
I have not bought any IP film because of the price. I have thought, though, that it's really not out of line. When I bought my Wifa a SX-70 in 1973, film was about $8 for a pack of ten, and flash bars were about $2 for ten flashes. So, it came to $1 a photo if you used flash. Fast forward to today, and think what those prices would be! Makes the IP film packs look reasonable.
Moma don't take my Kodachrome away!
Oops, Kodak just did!