$3/exposure isn't cheap but I am OK with that... Even though the camera cost less than one single shot of film! And I am sure Impossible will keep improving their product. For me right now though I just can't imagine why I would shoot this film unless I decide to start doing emulsion lifts or something.
Really I'm just playing around waiting for something (anything) to re-emerge for 4x5 format. There are a couple of possibilities on the horizon it seems.