I haven't gone to a movie theater in more than 10 years and in the over 20 years span I've been to the movies like 3 times. So there is no difference to me how movies are made or presented in the theater. I watch a lot of movies via DVD, Bluray or on TV and there is no advantage for 35mm film there. So why I shoot 35mm film in my still camera and love to still have film to use them, I can't say I want to support 35mm film in movies.