It's been awhile since Fuji has made a statement like this. I found this in an article linked below.

"With smartphones eating into digital camera sales, Fujifilm has been focusing on the higher end of the consumer market with cameras such as the pricey but popular x100. The company announced it will stop production of movie film from this March but insists it won’t abandon camera film. No matter how small a part of the business it forms today, ceo Shigetaka Komori says that film will continue, coexisting alongside the Astalift, the x-ray machines and all the other Fujifilm businesses."

http://monocle.com/magazine/issues/60/renewal-process/