I don't mind being excluded from the conversation. (I once knew what a mole was but forgot most of the high school chem I ever knew.) To me it really doesn't matter how much it costs to make (or package or market) film because all I care about is the retail price I'm paying. Lower is better but it isn't for me to really determine (other than the intellectual curiousity) if the price is justified or not.

Quote Originally Posted by Gerald C Koch View Post
Exactly most people do not know what mole means. This effectively isolates them from the discussion. Since moles really has no bearing in your argument why mention it at all.