Current film sales comparable to what time in history?
According to Fujifilm 2000 was the peak year in global film sales. Today sales are at 10% of that peak. It's little compared to the peak, but 10% from that peak still seems substantial. It made me wonder in what period sales where comparable, early 90's, early 80's?
And if that is the case today's market should be sufficient to maintain a steady production right? If only todays managers had the same passion George Eastman had when he started Kodak!
Source for the yr. 2000 and the 10% is Yojiro Yamashita from Fujifilm in this article: http://monocle.com/magazine/issues/60/renewal-process/ (Posted earlier by RattyMouse in another threat on another subject.)