The quality of construction was every bit as good as a Rolleiflex.
The price different isn't about quality. The Rolleicord is a simpler camera. Film loading is different, and you must tension the shutter manually. Advance the film by knob rather than by crank. And the top lens was a Xenar (Tessar-type), rather than a Planar or Xenotar. It also did not offer a meter as an option, which became available with the later Rolleiflexes.
You simply have to get used to working with a twin-lens reflex.