It's not colour infrared, it's fake-o simulated IR. They've replaced the green dyes in the green sensitive layer with purple/magenta dyes instead to make it look superficially similar to aerochrome. You'll notice in the blurb they never explicitly -say- it's a colour IR film. They don't DENY it either. Very poor effort on their part I think. Doubtless it'll sell in the bucketload.