I think the name "Lomochrome" is a bit misleading. Yes, it is intended to imitate Aerochrome and EIR, but "chrome" in a film name has always meant transparency, while "color" has always meant color negative. This is negative film, so IMHO it should've been named "Lomocolor" or "Lomocolor IR" or something of that nature, not "Lomochrome."
Sigh... If it was either reversal film or wasn't $7+/roll for color negative film, I would be tempted to try it. Who knows, I may try it one day but not yet I have too much other stuff I want to do when it gets warm weather here in currently chilly Central Illinois.