Originally Posted by RalphLambrecht
of course that is the job of the film manufacturers.
They make a living from it.
If they want to keep their income, and if they want to increase their income, they have to do marketing for film.
Impossible Project and Lomography have completely understood that. And have developed very successful marketing strategies.
As a result they have increasing sales.
But it is of course not only the job of the film manufacturers.
It is the job of all who make a living from film.
Therefore it is also the job of the film distributors like Freestyle, Fotoimpex, ars-imago, macodirect etc.
And the job of the labs, the scan services, equipment manufacturers etc.
No question that it makes much sense that we support them and help them.
Probably lots of film fans are willing to do that.
Lots of us are already doing this for years.
But they don't want to do it alone. Those who make a living from film should show their commitment and start action in developing marketing strategies.
With marketing for film as a photographic medium film has a chance for a sustainable future.
Without marketing.......it will be hard.