Quality-wise, drugstore films are all the 'same', as far as you would be able to tell simply by looking at prints. Remember, there is an Achilles' heel here with the transformation of the negative into a positive print: much can be lost or modified with this step.
They might have slightly different hue relationships or require slightly different darkroom filtration but, rest assured, they are all high quality. Maybe they won't have the 'punch' of Ektar/Reala/Portra but sometimes you do not want that extra saturation. Besides, a bit of extra color development and/or exposure can work wonders. In fact, all color negative film should be rated at half the box speed. Color film is more flexible than manufacturers would want you to believe. - David Lyga
Last edited by David Lyga; 02-06-2013 at 09:16 AM. Click to view previous post history.