I'm not sure we have to suck it up. I don't remember Ilford increasing their prices recently. I can buy it much cheaper here in France than Tri-X, and any difference between the quality of that and HP5 is merely a matter of opinion. They're both extremely good films, and one is less money than the other, and will soon be a LOT less. I shot Tri-X for over thirty years, but I'm not going to pay extra for the privilege, when there are excellent alternatives.