Quote Originally Posted by clearwater View Post
Buying a Hasselblad to shoot non-square images makes about as much sense as buying a Porsche 911 with an automatic transmission.

If you want rectangular, just buy a Mamiya.
I bought a Hasselblad as a tool to do many jobs.... It was common practice to use the "workhorse" of magazine cover publishing which often was a Hasselblad for rectangular purposes. Just as I am sure a few 35mm frames get turned into squares.

Really this bravado and pigeon-holing is the stuff of "brand loyal" people rather than the professionals, and serious artist/image makers that use them to earn a living.