Lith is a tool and just like any tool it can be misused. On the other Hand lith is no more a gimmick than say a overdramatized sky a la Ansel Adams. A classic B/W print has several gimmicks at it's disposal a Border if it lacks blacks or the whites are too white and can't be contained, the aforementioned sky, contrast, etc... All these tools/gimmicks can be put to good use but can be just as misused as a Lith print. Alt. Processes including Lith and Wetplate are often seen as gimmick. The World is in color not B/W so using B/W is a gimmick to draw the viewers attention no different than a lith print.