What was the inspiration for this idea and what are the best parts / rewards for those who submit work? It can't really be "exposure" because that does not mean squat anymore as the Internet is slathered in amateur photography.

I have no intention of submitting my work as I am very much against web free-for-alls but instead want to look out for the community here.

Also, the book: What is the target market, press run, distribution region, shelf life, format, size, range of page count and price that way I can help participants gauge what to charge you for usage via space rates?