I know that Ilford has some system where photographers pledge a certain amount and if there is enough demand they do a run, some of us are trying to get a run on 70mm PanF+ this year, however I don't know where this happens, I wish they would simply create an online sign up sheet with a deposit made as a pre-order, and if there isn't enough demand they refund the money? It seems simple to me, not sure why Simon hasn't just set up a site like that. Also technically like banks and such, if it's a 6 month wait on orders, they can make some % off the interest on the held monies which also helps them, it's a win-win.
Originally Posted by alarickc
Just my take on it all...