Ugh, Lomography. I try really hard not to hate those guys, but man....

I am genuinely excited for LomoChrome Purple, and will probably buy some after I see more example shots, but I'm afraid I must take strong exception to the way they're marketing it as a replacement for Aerochrome. There are going to be people that buy this film thinking it's an infrared slide film and they're going to be unpleasantly surprised.