Ilford is a well known brand and the firm producing the product is certainly well known to banks. If and when a well-established firm needs to raise new capital to finance some new endeavour, the normal way to do it is to borrow capital from a bank, some venture capitalists, an investment fund, etc.

I tend to think to Kickstarter as the kind of financing for the genius working in his basement, having a new idea for a new potato-peeler or cork-screw, and having difficulties in finding a financial intermediary who would listen to him. Basically, people who don't have a working relation with financial intermediaries.