Most expensive 24 exposure rolls I see are $5.49 each, so $16.50 for three. And the most expensive 100 foot rolls I find are $90. Hmm. Seems that no matter what the price is it's maybe the IDEA of allowing Kodak to charge a premium for a special order that is the problem. At these prices XX isn't much different At all than shooting factory spooled HP5 135/24 or TMAX 100 bulk rolls. But I guess nobody would ever do that...