A few questions...
Originally Posted by Simon R Galley
Would you consider buying out already functioning equipment from other manufacturers?
For example, Kodak is the only current 220 maker, and their company is falling apart. If they collapse, would you consider buying their 220 machine if the cost were right? I think that the main issue with 220 is that our perception is that if it's double the amount of film, there should be a savings on our end, so a film that costs $5 should cost $9 in 220 as we are buying more. If that's possible as a price point, I think the number of 220 sold could increase and since you would be the only manufacturer, I think you could see a purchase of higher than 5%.
IR films should cost no more than double what regular films cost, I only really buy MF films so I'm not super familiar with 35mm prices but your 120 costs roughly $5 at B&H so I would pay $10 maybe $12 for IR but not $16
Third, why not use shell companies for the riskier divisions, like create Ilford220 the company, and then have that contract the normal Ilford for the film production that way if the 220 project fails, it doesn't harm the main company.
Fourth is the above suggestion about creating a dedicated page on your website for requested production runs doable? I really think if you added a few things like PanF+ in 4x5 sheet and 70mm, you would have a better idea of what needs were out there. You could even have a "secondary" option, like "If we don't meet our goal of X requests, what second film would you like to see as 70mm? so maybe having FP4+ in 70mm is more appealing overall than PanF+ but at least if it were fresh 70mm people would want it. That sort of thing...