You'd better not forget that the latest official announcement from Fuji is issued for the Japanese domestic market exclusively; Velvia 50 4X5 has never been discontinued here yet, so far at least. And I think it should also be reminded that the article in the BJP was just an "excerpt" from the interview with the rep of the Fuji's UK department rather than an "official anouncement" released from Fujifilm itself. It is highly likely that "stop importing some ranege of films to the UK" could have been misinterpreted as "discontinuation of the product".
Good point... We shall see I suppose
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