I don't see it as a good film for midday shooting in contrasty conditions. Of course the mantra is early and late, but if on vacation like I was recently, you shoot when your there no matter what time it is. It's also a little too saturated overall from what I can tell for certain subject matter. It can produce nice pictures, but I think it's a little overrated, overall. Once you shoot a roll you'll see for yourself. Get it printed on Kodak paper.