So is the price increase for Japanese market only as well? Anyone heard anything from B&H on the coming pricing increase?

Fuji film price has just been increased in the US a few months ago. 35mm Velvia 50 is now $8.59 per roll, up from around $6 in 2011 (according to my not so reliable memory). I would hate to see it up by another 25%, which means that the same Velvia will be sold at $10.74, almost doubling from a couple of years ago.