From my signature line below at the original time of this post:
"The richness of the experience that occurs when one is exposed tangibly to a subject, material, or process is unmatchable in the abstract... Thus, when 'touch it,' 'taste it,' smell it' become the watchwords, the results are most often extraordinary. Equally extraordinary are the lengths to which people will go to avoid [that] experience."
— Tom Peters and Robert H. Waterman Jr., In Search of Excellence, 1982