But Ron ... if we are talking about anything resembling the quality of Ciba, and not just some stunt,
we are talking about an industrial chain indeed. Correct? Just acquiring the correct base material would
be a staggering investment in itself, and as I understand this, this was in fact the financial burden which broke the camel's back (along with distribution issues), and not just the advent of digital printing (inkjet is certainly not cheap compared to RA4 printing, for example, which was already around
parallel to Ciba for quite awhile). Polyester is inherently expensive, and Ciba used a special type. The gelatin was really fussy and they sometimes got bad batches. The material was fragile. But it just wouldn't look the same on a paper base (and they did offer a RC paper too). It's a helluva lot easier to
revive dye transfer.