That's effectively what we do already, but as individuals not retail stores. Anyone who wants to make an order asks their friends in the same city and we bundle it up until there's about $400 to $800 worth. We don't get the benefit of truly bulk surface shipping but the costs come down to about $1/roll for 5-day air courier. I don't reckon we'd ever have the buying power to beat B&H retail prices by $1/roll so we just pay the $1 and count it as the cost of not being an American - plenty to make up for that

For the shops, this is where it sticks:
Quote Originally Posted by Ken Nadvornick
Start with just film, then expand into non-film photo hardware, as needed.
because as soon as you start with film, they kick you in the pants on every other product line.