Was that film demand overall i.e total film sales are down or simply that Fuji film sales are down?
I wonder what the trend for Ilford film sales are? Of the three major film makers only Ilford seem to have made a commitment to be "last man standing" so its Ilford's fortunes that maybe needs to concern us the most.
Fujifilm consistently states that they will be with film to the very end. The problem is, the end is not pretty, what with one or two different films left. It's the long long slow slide to the end that is seemingly unable to be stopped.
At least at this point no films are being discontinued.
WHEN will the bottom be reached in the film market?