Nonsense. They are simply doing what they have to do it they intend to keep making film and still stay
in business. These aren't charities. In the past film wars combined with high volume factored into the
equation, but now its a more limited selection and less redundancy or direct competition between the
manufacturers. The price wars are going on elsewhere (like consumer electronics), so something has to turn a profit. And if you do factor for typical inflation over several decades, relative to the cost of other
things, film really hasn't gone up that much. It just seems like it because of its sudden spike in the last
couple of years. But I suspect that kind of adjustment was long overdue.