Quote Originally Posted by pdeeh View Post
Surely the "big box store" charges lower prices is because they can (due to economy of scale & volume purchase), not because they somehow have to.
It's hard to see the analogy with the current film market
Yes they can charge lower prices (due to economy of scale & volume purchase). But they do not charge lower prices to be nice to us. They charge lower prices because if they did not charge lower prices we would never suffer a trip to their crappy stores that are staffed by underpaid know-nothing people. I do not want to say anything bad about the staff that works at the store but they are hired because they will work for low wages. Not because they are skilled. I worked retail for years when I was young and stupid. I worked hard but I was not able to be useful often as I did not know much at the time.