Quote Originally Posted by wblynch View Post
Maybe Fuji found a frozen master roll squirreled away that they used for their re-launch and now it's been used up?

The next few weeks will tell for sure.
Now I am very worried about Fuji. It suddenly discovers a roll it didn't think it had( great inventory control ) and then makes up a story about a re-launch for Photokina.

Nothing is impossible but if your theory is correct it prompts the famous question: "Would you buy a second-hand car from a company like this?"