Fuji could put all this to rest by actually communicating with their customers and putting out press releases about what is available and what isn't.

Like you know, every other company on earth.

I haven't purchased a single roll of Fuji film since they stopped Neopan 400 in 120 size. I wasn't so much angry they stopped production, I was and still am angry that they insisted to me over and over and over again that it was NOT discontinued. I would have stocked up on it but I had faith that multiple representatives from Fuji insisting they had no plans to stop production knew what they were talking about.