That's a pro pack of 5 rolls, $8 per roll. Totally affordable. When the discontinuance notice was made, I started stocking up from my local store. Now I'm going to buy some more from B&H! The price is only slightly more than Portra 800.
If you haven't tried it, then do so NOW. This stuff is good! When I was learning to shoot film, the 120 Kodachrome was available. This stuff is better than Kodachrome, and the processing is cheap.