Running out of Astia, is Provia an alternative?
Personally I like film because it is an accurate record of what was. Nothing like waiting hours for the golden hour, and getting the sun and shadows just so, and then having the auto white balance turn the whole thing bland.
I shoot mostly B&W these days, but I do like Provia for color work.
I've come to the point where I have decided to shoot what is still in production. If we don't buy what there is, how long can the manufacturers hold out while we use up the old stock?