Sadly, it is what is taught to the current generation.
"If you follow the rules, you are at a disadvantage."
"Sell yourself. Make people want to hire you."
"It's a marketing campaign and you are the product."
How do you explain to a young person about ethics, when the liars get the rewards? Half the problem is the BS. The other half, is those of us who reward the BS because we do no do proper checks and interviews.
"We have met the enemy, and he is us..." - Pogo Possum.