How the participating members in the manufacturing and supply chain can make this happen isn't the issue. That they CAN make it happen at all is what's important.
One of my biggest fears in this shrinking market was for the loss of the "value" film and paper users. You know, the student or fixed-income retiree who loves the medium but literally doesn't have the means to match the inevitable price increases that go with that shrinking market. Losing those users would be/is catastrophic.
Hopefully this type of offering can help to preserve that valuable chunk of market share, and the overall additional demand it creates.
This is really good news.