i think it is great that there is a way for the end user to calibrate and modify a lens the way they want to.
i don't think it is too much technology at all. its like getting a FREE CLA, whenever you want.
i think all these " look at what digital-people are doing now " or " toy cameras suck" threads are getting rather annoying.
i wonder if there is an all digital site where users post links to apug
and roll their eyes about everything posted here ...
The idea is to "make" an image, the tool you use is up to you. I've seen award winning images come from instamatics because its all about composition and creativity not what you use to make an image.