I looked over a Hasselblad 503CW in March 2012, owned by an APUG member; it looked new, undeniably pretty and shiny in the stalwart Hasselblad tradition. Returning home, I researched the camera and considered that Hasselblad no longer made it, and never thought any more of it, so this announcement, a year on, propagated in the Hasselblad newsletter, was quite strange; lots of people think that Hasselblad discontinued most analogue models some years back in favour of the digital breed. Maybe they had a back-inventory of the cameras, now exhausted?

But there's something everybody needs to know and keep in mind: you do not need a Hasselblad to create beautiful photographs, not at all. Truth be told, a Hasselblad will not even help you! It's not the camera that does the seeing and feeling, but the photographer. So we are not deprived of choices losing one or more (or all) of these cameras and can actually land the alternative camera of our dreams (6x7, 4x5 or 8x10, among) without mortgaging the home or selling the wife, just for the privilege of carting around a Hassy on our hairy chest. Ugh, perish the thought.