Today, Fujifilm released their fiscal year end report. There's not much in there about film, but there was one blurb.

"In the photo imaging business, Fujifilm sustained sales at the same level as in the previous fiscal year. Owing to the sales of the color paper and the instant camera, such as, the instax mini 8, a instant photo system, which was launched in November 2012, were strong, while the impact of a manufacturing termination of motion picture film and the continuous demand decreases in the color films."

It is hard to interpret this. On one hand, to maintain sales from the previous year is very good. Seeing no drop has to be a good thing. Yet they mention the continuous decrease in demand for color film.

What to make of this?