All very speculative. Poor moving film formats will be trimmed, others will stay. Manufacturers are catering for a shrinking, not growing market. That's the reality. No amount of sweet talking will convince me we're on a boom home run. We are the ones who said Fuji would continue to provide the films we enjoyed in the formats we used. Then came the announcement last year and the discontinuation of the formats, and surprise, surprise, we were shocked. Why? We cannot deny the undeniable. The news did not surprise pro-level dealers or labs dealing with Fuji films with so little film being sold (at least by them; very different story for online e-sellers). There was a rumour that Fuji would pull two more films "next year" (2013) but nothing has been heard of said of that. The Dealer Bulletin which I read (both at Michaels and PRISM) made it clear that demand for film was continuing to fall and that would steer the decisions made by Fuji's parent (Japan) company re manufacturing.
I am puzzled by the China situation. We saw more digital cameras on our family trip to China than film,and that was 2009. I don't know where the observation is coming from that film is booming in China; they population seems hooked on the latest and greatest of digital; indeed, China is where a large number of digital cameras are assembled, making them cheap for the masses and thus more appealing. Perhaps RattyMouse, being a resident there, can enlighten us on the present situation in China v.i.z. film vs digital.