In the last two weeks I've had three different people either ask me if my Rolleiflex was a Hasselblad or outright claim it was a Hasselblad (wherupon I politely corrected them). I'm starting to think that the vast majority think there are three brands of camera in the world: Nikon, Canon and Hasselblad. And anything not immediately identifiable as (and larger than) a 35mm SLR is by default a Hasselblad.