Quote Originally Posted by Simon R Galley View Post
Dear Stone,

The reason why we do the ULF run once per annum is to minimise costs and especially waste and by doing that we can cover the additional costs and justify offering this as a service, it is very, very expensive to make in such small numbers and 'manually' integrate this into the production systems and schedules. It is why I have to have the senior managements approval every year to run the ULF programme. BUT it is a also very important that we do it because this area of the market, the people especially, are very dedicated and produce some of the most special and important images in silver based photography, and it follows they are therefore customers with a specific need that needs to be addressed... so I cannot ever envisage HARMAN technology not doing it.

The list this year will be the biggest ever, I cannot think it could possibly expand very much further or that we could ever agree to do even more specialist items even once every two or three years.

I hope that answers your question.

Simon ILFORD Photo / HARMAN technology Limited :
Thanks Simon.

It does and it doesn't answer my question, because it was more of a suggestion to HELP Ilford save money.

I'll try and be clear and concise.

So to use an example.

122 is a specialty size so lets just use that as an example.

So, after this run, there will be data on what sold when and how quickly and what took a while to sell.

Based on that info, you can infer that certain films will be better to produce every 2 years rather than every year during the ULF. SO if you kept and produced a list of films you would say, you would produce every 2-3 years, it would help photographers to know what to prepare for.

For example, I discover a sweet 122 camera at the market, I want to buy it, but don't know when film will be available if ever... SO, if there were a list, that told me, in 8 months I would be able to get film for the camera, I would purchase the camera and be prepared to buy the film when it's available. This works for the photographer as they are "guaranteed" that film will be available. And benefits Ilford because I might not buy the camera if I were unsure of attaining the film, and therefore ilford will sell less film because I won't be buying it because I didn't buy the camera.

So you increase the sales of the specialty film, when photographers can "gear up" ahead of time, knowing the film will be made even if it's a few years down the road.

Rather than hoping and begging (possibly in an annoying way) for ilford to MAYBE produce the film I need (for example the 70mm perforated that we thought wasn't going to be made, so I sold one of my 70mm perforated backs, only to find out after that you will now be making it after all... ) [dont worry I have 2 of them, this is just an example, and I'll still be buying the 70mm perf].

Does this make sense now? Am I wrong that this would be a mutually beneficial thing to be able to plan for ahead of time?


~Stone | Sent w/ iPhone using Tapatalk