The old Colorama prints were way up high. Now you walk into an airport and there are huge prints everywhere which look like fuzzballs.
Leave it to Avedon to start that accursed crossover from advertising genre into "fine art". Now its on steroids. Yeah... these neo-rich shale
oil types are building huge ugly sheetrock boxes and need big photographs to match their collection of Elvis rugs. Or you've got these Vegas and Miami types who hired the same architect as designed the movie set of Scarface, and they want some big loud atrocity to match the
color of ribbons on their poodles. But the average joe can just walk into an Ikea and plop down a couple hundred bucks for a huge photographic image, and it will probably look more professional than anything Peter Lik sells for fifteen grand.