Well yes, at last years Photokina the responsible Fujifilm manager explained that at Fujifilm there is at least no general "if one film is discontinued, it can never come back" policy.
Originally Posted by spatz
It would be possible for them to bring back Astia if they see enough demand.
- sales of Provia 100F and 400X have to increase significantly
- customers have to tell Fuji that they want Astia 100F back.
In the end, it is in our (film shooters) hands.
I am doing my part: From 2006 to 2012 I have increased my film consumption by the factor of 3,5.
This year will probably my all time high, a new record year. And I am shooting more reversal film than ever.
The picture quality of a projected slide (both colour and BW) with an excellent projection lens is absolutely unsurpassed (I say that as someone who also really loves making prints in his darkroom).
It is "sex for the eyes" .