Quote Originally Posted by spatz View Post
IIRC Henning once mentioned in a post a few months back that there would be the possibility for fuji to start making astia again given increasing sales of provia. For me provia is a lucrative alternative to astia in so much as it brings hope to the return of astia.
Well yes, at last years Photokina the responsible Fujifilm manager explained that at Fujifilm there is at least no general "if one film is discontinued, it can never come back" policy.
It would be possible for them to bring back Astia if they see enough demand.
That means
- sales of Provia 100F and 400X have to increase significantly
- customers have to tell Fuji that they want Astia 100F back.

In the end, it is in our (film shooters) hands.
I am doing my part: From 2006 to 2012 I have increased my film consumption by the factor of 3,5.
This year will probably my all time high, a new record year. And I am shooting more reversal film than ever.
The picture quality of a projected slide (both colour and BW) with an excellent projection lens is absolutely unsurpassed (I say that as someone who also really loves making prints in his darkroom).
It is "sex for the eyes" .

Best regards,
Henning