The official press release showed up at the Ilford site:

About ordering and delivery dates it says:

The ordering window opens on Monday 13th May and will run until Friday 28th June 2013. After the closing date, HARMAN will manufacture the items at its factory in the UK with a view to shipping orders to arrive with dealers in September.
To download a full list of the items available in this campaign, and for a list of participating Dealers (PDF), click here:
ULF 2013 Items and Dealer List

The mentioned dealers on this list are in Canada, U.K. and USA. But I know there are also other dealers in other countries (like here, in Holland).

So dig in and order before June 28th, 2013 !!