Profoto and Gold are not the same. Profoto (aka ProImage) has slightly less contrast and saturation. I believe it is sold as a professional film in certain regions of the world.

I have found that its tonality and contrast are similar to Portra 160, but it has larger grain. I have used it quite a lot, and for a film of that price level, I like it a lot. I also have a lot in my freezer; at least 200 rolls.