Simon, I appreciate your effort to help us and I really want Ilford to continue to produce amazing films in the future. But please try to understand. The exotic formats you make are for artists, who probably do not shoot hundreds rolls a year and would buy a pack or two of sheet film for their experiments. But they do not make a lot of cash out of photography and even such small quantity for them is a small fortune. I am a former professional photographer who has no digital camera and my clients do not want me to switch to digital. In the past Fujifilm supplied me with film on a regular basis and I did not even monitor how much film cost. I left Big photography a few years ago, started to count film and realised that I could not afford to pay 5 pounds per roll shooting regularly. My last Fuji supply of 400 rolls of Neopan had almost finished and I found that 70mm film (perforated) could be the alternative to roll film. That time I read about the Silverprint/Ilford project and talked to Martin Reed. £96 (VAT inclusive) for 100’ (equivalent to about 40 rolls 120) sounded reasonable, and I thought that this time the price range would be similar.
I simply cannot imagine who can afford that difference in price: £448 for the same quantity!
I am really sorry, I cannot. I should learn instead that 4-5 pounds per 120 roll of FP-4/HP-5 is normal nowadays and shoot less than usually.