Ah! Maybe I only looked at Freestyle, but then again 85 bucks for ten sheets is really out of my impulse buy range! B&H shows 25 sheets of Ilford HP5 for $99.97 which would be a lot more attractive per sheet cost, and Freestyle has their Arista.EDU Ultra 100 as 50 sheets for $123+, but that's still a lot of lattes just to get started! Last year I used the Arista stuff in 4x5 pretty happily, but I could get a 25 sheet box for less than $20 at the time.
It's worth every penny at almost $9 per sheet. I've learned more from using my 8x10 than all the other cameras combined.