I went the gift route with my sister-in-law's wedding. They had hired a professional photographer, plus lots of family was there with their digital P&S (there was even one family member with a DSLR!) so I knew there would be plenty of pictures. Everyone with a camera was shooting digital in color, so I went for a completely different tack. I shot film, of course, but instead of shooting color I went with B&W - a slightly expired (but refrigerated the entire time I had it which was a bit over a year) roll of 400TX. She got negatives, a CD (6 megapixel scans from the lab), and prints. She said she liked the way they turned out, especially because they were B&W which was so different from what everyone else did.